When a console maker and a publishing house get together to create an “official” editorial product, the result usually straddles the fuzzy line between editorial independence and official access. Even if the actual content is fair and duly critical of the licensing company, there’s still the problem of perception. Without clear lines of division between promotion and editorial, readers might well wonder where the “official” part of the title ends and the independent voice of the editors begins.
This fuzzy line gets even fuzzier with Qore, a first-of-its-kind downloadable “interactive” magazine for the PlayStation 3. Qore is created by Future Publishing (the house behind all three “official” console magazines) but “presented by the PlayStation Network,” making for a product that is a confusing hybrid of advertising and editorial that often ends up feeling more like the former than the latter.