Headline parsing assist: “Gee, Forget It!” *insert canned laughter here*
Your probably heard it here fourth, but G4TechTV announced today that they would be dropping the “TechTV” part of their name and becoming “G4 – video game television” on Feb. 15. The move isn’t that much of a surprise, given the mash-up network’s increasing focus on video game content and marginalization of old Tech TV mainstays like The Screen Savers.
Reading through the press release reveals that the newly named network will be “a well-defined and focused brand” targeted at “males 12-34,” which I’d say excludes a good chunk of the current videogame audience but includes some of the most coveted advertiser demographics. It also introduces two new shows: Formula D, “the first-ever series to showcase the world of drift racing” (huh?), and Girls Gone Wired, “a digital beauty pageant featuring the hottest 2D and 3D women on the planet.” The Girls Gone Wired description goes on to include this truly cringe-worthy quote:
“Our audience interacts with digital girls as much as real girls and we’re tapping into that fantasy.”
So I guess the target audience is not gamers in general, but rather anti-social reclusive gamers in particular?
All in all, it looks like Comcast is taking a cue from Spike TV’s Video Game Awards in its almost insultingly-narrow definition of what they think appeals to video game players.