Day: October 23, 2008

Press Pass

Press Pass: How Hype Helps (and Hurts) High-Profile Hits

Can pure hype prop up a clunker in the reviews? Do overhyped games get punished by critics? Press Pass investigates. Sometimes it seems like the game industry is drowning in pre-release hype. Before a major game hits store shelves these days, potential players can look forward to months, sometimes years, of slowly leaked information, screenshots, […]

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