Month: October 2008

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Press Pass: How Hype Helps (and Hurts) High-Profile Hits

Can pure hype prop up a clunker in the reviews? Do overhyped games get punished by critics? Press Pass investigates. Sometimes it seems like the game industry is drowning in pre-release hype. Before a major game hits store shelves these days, potential players can look forward to months, sometimes years, of slowly leaked information, screenshots, […]

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Press Pass
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Press Pass: Do Sports Games Have a Sporting Chance?

In August 2008, four separate versions of a single game took up four of the top 10 spaces in NPD’s monthly game sales report, including the three top spots. These sales were seemingly unaffected by the previous month, when a similar game in the same genre took two of the top 10 sales rankings spots, […]

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