America's Army 3

The Skinny: Seven years after the U.S. government got into the games business in a big way with the first America’s Army, the game gets a major update with a focus on realism and new technology in America’s Army 3.
1. It’s about “outreach, not recruiting.” That’s according to PR Director Lori Mezoff, who explained that there are no recruiters in the game pestering the best players to sign up, “The Last Starfighter”-style. It’s more about “telling the Army story,” Mezoff said, providing a feel for the Army life and letting that attract people. Is it working? According to Mezoff, 30 percent of young Americans have played an America’s Army game, and 30 percent of those players say they’re more likely to enlist in the Army because they played. You do the math.

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