Imagine a rock concert. The loudest rock concert you’ve ever been to. Make it a little louder, just for good measure.

Throw it into a Las Vegas casino, except instead of the glitz of Vegas you’re in the middle of the decay that is Los Angeles; and instead of jangling coins and neon there are surround sound explosions and endless rows of flashing video monitors.

Stir in a good-sized dollop of siege-mentality warfare, complete with realistic sound effects and panicked jostling for limited resources.

Add in a little dash of sci-fi convention decoration and just a pinch of overpriced food.

Dump in tens of thousands of bewildered, sweaty males (sprinkled with a few scantily-clad booth babes and fully-clothed female PR reps for flavor).

Shake well.

Welcome to E3.

Now, try writing a story in this mess.

(full story)