Are you ready to be surprised when G4 broadcasts its third annual G-Phoria awards ceremony on Tuesday, August 9?
Well, too bad. G4 has gone and spoiled the surprise by releasing a list of the winners that were revealed at a Los Angeles ceremony last night.
Readers of this blog will know I’m no fan of Spike TV’s Video Game Awards, but at least they didn’t totally ruin the tension and surprise of the show by announcing all the winners a week and a half before the broadcast.
Unfortunately, G4 does seems to be following Spike’s lead in the all-important area of product placement — The “Alt Sports Award Fueled by Mountain Dew,” “EB Gamers Choice Award,” and the “Legend Award Presented by Jeep” really add to the prestige and grandeur of the event (Kudos to GameSpot for taking out this crass marketing in their listing of the winners).
While we’re on the subject of categories, why is it “Favorite Character” when nearly every other category is “Best [something]?” Are you afraid of offending all the lesser characters? And while we’re at it, how can there be a “Gamer’s Choice Award” when, according to the release, every category was decided by “fans who cast more than 1 million votes online and via text message.” And “Best Boss”? What is this, Nintendo Power?
I didn’t catch thefirst two G-Phoria broadcasts, but I’ll probably try to watch this one out of morbid curiosity. And to see who wins, of course.
In other G4 news, the company is looking for “exceptional geeks” to answer an open casting call for a new Attack of the Show host. Requirements include being “fast, funny, engaging, pleasant-looking enough to not scare more sensitive viewers, and confident.” Also, you have to be a guy (“sorry, girls!” the posting proclaims). Finalists will get an unpaid (Joy!) guest host gig for a week before one is picked as the full time host. Should be interesting to watch.
In even further G4 news, Icons is excellent. I’ve been watching a lot of it on my newly acquired Tivo, and I’ve been consistently impressed with how focused and interesting it manages to be. Almost redeems the whole network, it does.