Next Generation


2005 saw increased interest in videogaming among the masses, and a corresponding increase in attention from the media, both mass market and specialist.

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BMX Bikes. Video cards. Ipods. HDTVs. Pre-release copies of the hottest games and hardware. Trips across the country. Open bar parties. Football season tickets. World series tickets. Life-sized statues of game characters.

These are just some of the items that videogame journalists get offered in the course of their work.

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If you read enough about videogames, you’re likely to come across at least a few quotes from people described in the press as videogame industry ‘analysts’. They work at important-sounding places with words like ‘Research’ and ‘Intelligence’ in their names and are more than happy to share their opinions with the general public and their paying clients.
But who are the people behind these names? What kind of training is necessary to become an analyst? What makes their opinion better than any random reader or journalist? In short, what do these guys do all day?