“I think it’s dangerous to make blanket statements about the effect of a medium on people when we all have different sensibilities on these things,” Jay told Gamasutra. “It depends on the level of literacy of the person playing the game. For some people they’re going to be distracted by it and bothered by it, and other people are going to report that it’s really not that notable. Perceptions are going to be variable.”

While some curse words, especially the “explicit” ones dealing with sexual and excretory function [i.e. “fuck” and “shit” — ed.], have maintained their strong offensive power pretty consistently for hundreds of years, others like “hell” or “goddamn” have gradually lost much of their effect over the years through frequent, everyday use. Jay said he thinks the same process may be happening with the word “bitch” as it has increasingly entered mainstream use through hip hop and rap culture over the past few decades.

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