Over the past two years, the PapayaMobile network has leveraged popular self-published games like PapayaFarm into a user base thatnow comprises over 25 million people.

But Papaya CEO Si Shen told Gamasutra in a recent interview the company “always wanted to be a platform instead of a gaming company.” So the company recently decided to stop publishing its own games, a decision Shen says separates it from competing mobile social networks.

“If you look at [DeNA’s Mobage] and especially Gree, most of the revenue they make out of games come from their own games,” Shen pointed out. “That’s something that’s going to be very scary to the developers, because it’s not a fair play. You control all the distribution channels, and at the same time you’re also selling on the distribution channels.”

(full article)