Sony’s recently announced¬†three-year, $20 million effort to get more exclusive titles on PSN¬†is all about helping to empower indie developers on the platform. But PSN director of marketing Brandon Stander has a little quibble the image such wording might conjure up.

“I wouldn’t even say it’s an indie play per se, because I think indie has connotations of it has to be really wild and different and small and edgy and only for those that understand the nuances of the industry and a little esoteric,” he told Gamasutra in a recent interview. “I don’t think that’s necessarily what we’re going for. I think it’s more along the lines of ‘Hey, we as a company really value imagination in our products and having creatively differentiated experiences to offer our consumers.'”

Stander said Sony is looking for a specific type of innovation for funded projects, titles that “bring something new to the market, whether via a gameplay mechanic or design and aesthetic or storyline. There’s some innovative or interesting thread that continues through all the properties we invest in for the larger portfolio.”

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