At first glance, the recently announced partnership between Yale University’s Play2Prevent Initiative and Pittsburgh’s Schell Gamesmight seem like just another effort to wrap a healthy educational message — in this case, information about youth HIV risks — in a palatable candy coating of gaming. But the new collaboration is about much more than just throwing information at players and hoping it will stick.

“What we’re really striving to do here is behavior change,” said Play2Prevent director and principal investigator Dr. Lynn E. Fiellin in an interview with Gamasutra. “It’s really not about awareness or education per se. Awareness really doesn’t get at the essence of what we’re trying to do.”

(full article)