August 2007


Media coverage takes a bittersweet look at the eclectiv mix of previews, columns and codes that was the old Tips & Tricks.

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Media Coverage takes a second look at issues covered in previous columns. Don’t worry, the column is still a USDA-approved source of new content. And riboflavin!

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Game coverage these days isn’t all about enthusiast magazines and websites. Media Coverage talks to some journalists (including N’Gai Croal, Stephen Totilo and Chris Morris) who write about games for general interest publications.

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The American arcade industry is dying.

Sure, there are still some signs of life in the huge, multifaceted family entertainment centers like Dave & Busters, and your local mini-golf course or bowling alley might have a few antiquated games, but the conventional wisdom today maintains that the real action in American gaming can be found inside the home.

But what if I told you there was an arcade revolution going on right under your nose? What if I told you manufacturers were putting out svelte, flatscreen machines with dozens of games, flashing LED exteriors and 3-D graphics? What if I told you the top manufacturer of these machines currently has 250,000 units on the market, rivaling the imprint of mega-selling classics like Pac-Man and Donkey Kong in their heyday, and brings in over a billion dollars a year?

What if I told you there was probably one in your neighborhood?

The arcade isn’t dying. You just have to change your idea of what an arcade is.

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Don’t get your hopes up — this column ended up getting a seven out of ten. That’s OK though. At Media Coverage, five is average.

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The focus in gaming journalism nowadays seems to be very much on online publications. Media Coverage gives some game magazine proponents a chance to defend the continued existence of the dead tree format.

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