If you read enough about videogames, you’re likely to come across at least a few quotes from people described in the press as videogame industry ‘analysts’. They work at important-sounding places with words like ‘Research’ and ‘Intelligence’ in their names and are more than happy to share their opinions with the general public and their paying clients.
But who are the people behind these names? What kind of training is necessary to become an analyst? What makes their opinion better than any random reader or journalist? In short, what do these guys do all day?

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