Link building is the process of acquiring hyperlinks from other websites to your website.

If you’re not getting any traffic from your website, but you’re getting referrals from other websites, then there’s a high chance that the links you have on your website are coming from other websites.

Professional SEO Services | SEO Service from SEOWorks

This is where the “link building” industry comes into play.

The link building industry has grown and evolved to the point where we have multiple opportunities to acquire valuable links from websites with very little effort. Check to learn all about it.

While these links may not be very valuable on their own, they can be combined and used to build your brand and reputation through social media, SEO and other channels. The problem with these strategies is that they are not necessarily unique and the value they create for a company is often overshadowed by the opportunity cost of purchasing and maintaining other links in the link network.

For example, if we are going to create a website and brand, we should be spending a large amount of time acquiring link equity and building a brand. However, once that company is out there and in the public eye, there is not the money or incentive to continue building those links, so those links are lost. In the real world, we are much more likely to build and retain those link equity in the long term if we can link to the right people.

The point is that, as you begin building an SEO campaign, the long-term benefits of building links will be much better than if you wait until you are in a place where you can purchase the links and build your business at that point. In addition, we strongly recommend that you create an SEO plan to ensure you are on top of things. This will help ensure that you are making the right links and linking to the right sites.

Create A Link Building Plan

In addition to the steps discussed above, we also highly recommend you create a link building plan. This is a comprehensive list of links you should aim to create and link out to. You should include in your plan how you’ll measure your success, whether your plan will help you to grow your site, and whether you’ll share your plan with the linkerati, etc. In some cases, you can start building links from the very first day. But if you’re really determined, you can start now.

Get Your Links On The Web

As mentioned before, we all know that search engine optimization is an art. While some link building strategies are straightforward, others can seem overwhelming. The goal of this article is to help you understand how to get your links on the web. I will begin by sharing a list of the top 10 link building strategies that will help you build links on the web. But if you need help learning more about these strategies, we also have an extensive article with links to the best books, videos, podcasts, and other resources on the subject of link building. I have written this article in my own words and in an easy to understand manner. So don’t be afraid to ask for clarification if something is unclear.

This post is as much to help me remember what I’m doing as to promote the panels i’m appearing on at PAX East 2012. that said, if you want to watch me up on stage at the show, here’s when and where to do it.

Friday, April 6

Metacritic’s Standardization Problem (And How To Fix It)
Friday, 11:30 a.m., Arachnid Theatre

Metacritic has been criticized for a lot of things over the years, but one of its biggest problems is how it tries to standardize different scores from different outlets. An 85/100 from a site with tough grading standards is very different from an 8.5/10 from a site that gives good scores out like candy, and both scores are extremely different from a “B” grade from a site that doesn’t even use numeric scoring. Yet each of these scores becomes a simple “85” in MetaCritic’s calculus.  This presentation will lay out a new system, dubbed “Percentwise,” which converts scores using a percentile rating based around how outlets actually distribute their own scores across the entire scale. Under the Percentwise system, a game is judged based on an outlet’s actual average review score, rather than what that outlet says should mean “average.” Under the Percentwise system, 50% really is the middle-of-the-road!

Stuff Your Criticism, I Want A Review!
Friday, 3 p.m., Wyvern Theatre

Is there a difference between a game review and game criticism? Do you expect reviewers to talk about why a game is important in the annals of development or do you just want to know whether it’s worth your $60 or not? Should game reviewers even CARE if you’re going to purchase a title? As the video game media matures along with video games themselves, the purpose of a review isn’t as clear as it once was. Come hear what a panel of experienced reviewers and games media pundits have to say about these questions, and then let them know what *you* want out of your game reviews.

PANELISTS: Dennis Scimeca [Freelance Writer, G4, The Escapist, Gamasutra], Chris Dahlen [Freelance Writer, Kill Screen (co-founder), Pitchfork, Onion AV Club], Susan Arendt [Managing Editor, The Escapist], Mitch Krpata [Video Game Critic, Boston Phoenix], Kyle Orland [Senior Gaming Editor, Ars Technica]

The Blankety Blank Panel!
Friday, 6 p.m., Manticore Theatre 

Get ready to match the stars! Join a hilarious collection of writers, pundits, and comedians for PAX Game, the live version of classic TV game show Match Game. Members of the audience will be selected as contestants and challenged to predict how the panelists will answer excessively silly questions. Whoever matches the most answers wins! For a raucous evening of raunchy fun, stop by – and bring your sense of humor.

PANELISTS: Susan Arendt [Managing Editor, The Escapist], Graham Stark [Loading Ready Run], Kathleen DeVere [Loading Ready Run], Bob Chipman [Escape to the Movies, The Escapist], Kyle Orland [Senior Games Editor, Ars Technica], Mike Wehner [Tecca], Dan Amrich [Activision], Russ Pitts [Features Editor, Vox Games]

Saturday, April 7

How Not to Succeed as a Freelance Game Journalist
Saturday, 7 p.m., Arachnid Theatre 

Making a successful go at being a game journalist involves more than just good ideas and proper grammar. Join experienced editors (and former freelancers) Susan Arendt (The Escapist) and Justin McElroy (Vox Games), Kyle Orland (Ars Technica), Andrew Hayward (MacLife), AJ Glasser (Inside Network), and Rob Rath (freelance) as they discuss the common pitfalls, gaffes, and mistakes that give potential employers the wrong impression of you. Think it’s all common sense? Think again. If you’re interested in game journalism, this panel should not be missed!

PANELISTS: Susan Arendt [Managing Editor, The Escapist], Justin McElroy [Managing Editor, Vox Games], Kyle Orland [Senior Games Editor, Ars Technica], AJ Glasser [Managing Editor, Inside Network], Rob Rath [Freelancer], Andrew Hayward [Editor, Mac|Life]


The Stop Online Piracy Act (SOPA) currently being debated in Congress is quite clearly a massive overreach. It gives the government the potential authority to effectively shut down major, largely legitimate web sites for hosting a minuscule amount of pirated content. It could threaten the very existence of sites that host a wide range of used-submitted content, and could easily be used by the government to stifle Americans’ free speech rights. The bill’s potential effects on the very structure of the Internet make it much too broad a cudgel for a problem like online piracy.

Yet online piracy is still a problem. And despite the myriad flaws with the legislation, I have to say I can kind of see where the Entertainment Software Association industry trade group is coming from when they say they support the law.

(full story)

The past year has offered plenty of major stories to keep gamers chattering. Here’s what we thought were the most important stories to hit the industry over the past 12 months.

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Having a background screening program in place will encourage applicants to be more forthcoming about their behavior history. It will encourage them to be more forthcoming about their health history in order to ensure that it is not disclosed. It will discourage them from taking advantage of a false sense of security because they are aware that they are not welcome here. I have been an attorney for thirty-eight years, and I understand how people come to trust attorneys to help them.

I want to stress this point because if there are not good background screening programs in place to identify people who may be susceptible to blackmail, or may be inclined to sell confidential information, there will be bad actors, and that’s why so many decide to go with private solutions, since now a days you can go online to find the best background check services which offer a professional and precise work in this area.

So as Attorney General I am going to have a task force that looks at all those things. It is going to be a national task force. I will convene that task force in January of 2013, with input from both federal law enforcement and private sector leaders. We want to get this right. We will work very closely with our partners in the private sector to implement a very effective background check system that is robust, works, and is also consistent with the Constitution.”

As the New York Times reported last year, “Most gun dealers do not do criminal background checks. Those who do sometimes charge $200 or more, which can be prohibitive for most gun buyers, particularly those who can’t pass a check easily.” The federal background check system has a 97 percent failure rate, and the Brady Campaign to Prevent Gun Violence’s 2007 analysis of FBI-reported crime data indicates that background checks don’t keep guns out of the hands of those with criminal records, drug and alcohol problems, and other concerns.

The NRA also argued that states have the authority to regulate the sale of guns and ammunition, but some courts have questioned this, noting that the Second Amendment provides “an individual right to keep and bear arms” but does not give states the power to ban certain weapons or ammunition. The Supreme Court will rule on that dispute next term.

In an interview, Rep. Joe Barton (R-Tex.) said the Supreme Court should reverse those cases.

“It’s been a long time since the Second Amendment was written and interpreted and applied in an individual sense,” he said. “And I think it’s time to say, ‘Let’s take a look at it.’ ”

The National Rifle Association has fought against the new guidelines, saying they would give federal authorities a “blanket license” to ban firearms.

“These changes will inevitably lead to more confiscation,” said executive director Wayne LaPierre. “Americans have a constitutional right to bear arms, and nothing in this proposal will infringe on that right.” LaPierre called the changes “politically driven” and warned that they could create a federal registry of gun owners. The Department of Justice will have discretion over what guns it regulates and what types of firearms can be sold in the United States. If guns made after Jan. 1, 2000 are banned, the Department of Justice would be given the authority to create its own system of registration, in order to regulate firearms.

The Department of Justice’s announcement comes at a time of intense debate over gun control, and the Obama administration faces opposition from Republicans who claim the administration is usurping legislative authority by usurping the authority of the federal gun registry.


Stories of Xbox Live users seeing their accounts hacked and used to make unauthorized purchases have continued to come in at a slow trickle since they were first widely reported last October. But one user has taken to the Internet with a highly personal account of her hacking experience, and what she says was, initially, an almost total lack of help from Microsoft on the matter.

(full article)

“I want to clear my name. I want to get these people to stop bothering me.”
That was the main message from Ocean Marketing’s Paul Christoforo, a former representative for N-Control’s Avenger controller attachment. He gained immediate infamy among the Internet gaming community after a hostile customer service email exchange went viral after landing on popular gaming webcomic Penny Arcade.

In a matter of hours, Christoforo went from being just another customer service agent to a focus of ire for thousands of gamers. Christoforo was featured in mocking images and videos, and the Avenger product he was representing was hit with widespread derision and negative Amazon reviews, forcing the company to publicly drop Christoforo as its marketing representative.

A chastened Christoforo is now looking for forgiveness from the Internet community he unwittingly antagonized, saying in an interview with’s In-Game he was “caught on a bad day” and that he hopes they will “let sleeping dogs lie.”

(full story)

Each year brings a host of new technologies to the table that make the gaming landscape seem significantly different from what came before, and 2011 was no different. Here are some of the most important technological advancements the game industry saw in the past 12 months.

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With an efficient Data Center solution for enterprise business, you can reduce barriers to internal operations that affect customer service. There are a number of internal processes that can slow the entire organization down, such as building, testing, deploying and maintaining data centers.

With SPCI you can create integrated infrastructure for data, not just storage. Unlike other companies that use a multiple data center infrastructure, you do not have to look for a different solution to put everything together. The process is as simple as selecting the required storage and networking platform. Once everything is configured, you have the flexibility to scale horizontally for your organization, and there are services that help with this, and you can get in Fortinet online.

Plenty of new technologies have come out of since D3 1.7 was released. How has the community been working in that regard?

We are constantly looking for opportunities to improve performance and integration. We’ve released multiple updates and new features in that time period. Most of our work has been in the following areas:

Plumbing support The’splash-screen’ and other standard events work much better in user facing areas.

User experience work Design improvements to new API, new dashboard styles and new visual display widgets.

Inventory support We added a multi-user inventory for Postgres and SQL servers, allowing you to manage multiple concurrent user accounts.

You can see that the work for Windows has been an ongoing effort for D3. We continue to work on improving Windows data integration, especially in search. This includes working on performance and accuracy improvements to searches for Windows users.

User interface work Various changes to the UI. We continue to optimize features that make managing your Postgres database easier, and that have a “real world” use case for companies.

What about new features?

On our roadmap for the future of are improvements to our HTTP API and the REST API. Both of these technologies allow us to create rich interactive data experience which are centered around your data.

Finally, you stated that you want to make your users happy. Can you discuss a few steps to increase conversion from customers to supporters?

Ideally you would want a wide array of forms of email engagement. For example, getting emails on new features is a good marketing approach, especially in the early days of a new product. Supporting your customers with “when I write this, I want this” emails is also a good tactic.

Finally, for upcoming posts, do you have anything planned on the front page that shows off the D3 news?

Yes! In the future we will be hosting more “firsts” announcements and items on what’s going on with D3. We will also have highlights of the work we’re doing on the D3 web site. We’re not quite there yet, but we are a ways from that happening.

To say that writing “Star Wars: The Old Republic” was a massive undertaking would be an understatement. Like seemingly everything in the multi-year development of Bioware’s highly anticipated massively multiplayer online (MMO) game, which has already attracted over a million players before its official launch today, the developers took their previous experience making epic single-player console role-playing games (RPGs) and scaled it up for a new gaming space.
“The Old Republic” is “ten times bigger than any game we’ve ever done before,” Lead Writer Daniel Erickson said in an interview with’s In-Game. “It’s pretty much as big as every game we’ve done before put together.” The game’s 20 writers coordinated on what amounted to 60 man-years of work on the games multiple branching storylines, Erickson said, leading to the humbling thought that “it would have taken one person their entire natural life to write [the game].”

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